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The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame; Abratt, Russell; Mingione, … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
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Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
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Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
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Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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Conceptualizing the roles of founder personality traits in startups' construction of brand identity
Shi, Lei - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10012179013
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Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
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The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
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The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982
Persistent link: https://www.econbiz.de/10012179085