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The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.; Tucci, Louis A. - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie; Eisenmann, Marianne; Holman, Maggie - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
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Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
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Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
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Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins; Oeldorf-Hirsch, Anne; Yang, Yukyung - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 607-643
Persistent link: https://www.econbiz.de/10014287726