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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
78
Internet marketing
78
Konsumentenverhalten
78
Online-Marketing
78
Advertising
66
Werbung
66
Advertising effects
65
Werbewirkung
65
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Social web
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Brand management
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social media
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Loureiro, Sandra Maria Correia
5
Feng, Yang
3
Sarmento, Eduardo Moraes
3
Bang Nguyen Viet
2
Guerreiro, João Pedro Silva Martins
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Ibrahim, Blend
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Kim, Eunyoung
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Kim, Mikyoung
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Manyiwa, Simon
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Rita, Paulo
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Shen, Fuyuan
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Stewart, Kristin
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Wei, Lewen
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Xue, Fei
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Yang, Jing
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Abbasi, Amir Zaib
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Aileni, Vidyadhar Reddy
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Alhouti, Sarah
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Ali, Azmat
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Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Anghelcev, George
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Ardekani, Saeid Saeida
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Arilla, Ramón
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Arora, Anshu
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Arora, Nilesh
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Awale, Sushil
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Azevedo, António
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Baglione, Stephen L.
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Bahtiar Mohamad
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Banerjee, Neelotpaul
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Bang, Hye Jin
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Basaran Borsai, Anne Marie
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
1,513
Journal of business research : JBR
502
Journal of advertising research
365
Springer eBook Collection
364
Gabler Edition Wissenschaft
341
Springer eBook Collection / Business and Economics
335
Online Information Review
328
Research
258
Journal of retailing and consumer services
257
International journal of advertising : the review of marketing communications
250
Journal of marketing communications
238
International journal of internet marketing and advertising : IJIMA
237
International journal of advertising : the quarterly review of marketing communications
236
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Europäische Hochschulschriften / 5
227
Journal of advertising : official publication of the American Academy of Advertising
214
Journal of Consumer Marketing
198
European Journal of Marketing
195
Journal of advertising
189
Lehrbuch
189
Management science : journal of the Institute for Operations Research and the Management Sciences
169
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
NBER working paper series
163
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Technological forecasting & social change : an international journal
141
Strategic Direction
137
Working paper / National Bureau of Economic Research, Inc.
137
NBER Working Paper
132
Aslib Proceedings
131
Information economics and policy : IEP
128
Journal of promotion management : JPM
128
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
Information systems research : ISR
121
Journal of marketing
120
MPRA Paper
120
CESifo working papers
118
Marketing Intelligence & Planning
113
International journal of hospitality management
112
Industrial marketing management : the international journal for industrial and high-tech firms
111
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ECONIS (ZBW)
111
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1
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
2
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
6
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
7
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
8
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
9
Predicting consumer avoidance of native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
10
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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