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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Internet marketing
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Consumer behaviour
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
457
Journal of advertising research
326
International journal of advertising : the review of marketing communications
249
International journal of internet marketing and advertising : IJIMA
229
Journal of retailing and consumer services
227
Journal of marketing communications
223
International journal of advertising : the quarterly review of marketing communications
220
Journal of advertising : official publication of the American Academy of Advertising
194
Journal of advertising
189
SpringerLink / Bücher
167
European Journal of Marketing
153
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
151
Management science : journal of the Institute for Operations Research and the Management Sciences
145
Journal of Consumer Marketing
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
Journal of promotion management : JPM
122
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
116
Journal of marketing
115
International journal of hospitality management
101
Psychology & marketing
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
International journal of electronic marketing and retailing : IJEMR
98
European journal of marketing : EJM
95
Springer eBook Collection
94
Information systems research : ISR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of marketing research : JMR
90
Tourism management : research, policies, practice
87
Marketing Science
85
Industrial marketing management : the international journal for industrial and high-tech firms
84
Young Consumers
84
European journal of operational research : EJOR
83
Business horizons
80
Technological forecasting & social change : an international journal
80
Journal of internet commerce
78
Journal of historical research in marketing
73
NBER working paper series
72
Electronic commerce research
71
International journal of industrial organization
70
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ECONIS (ZBW)
110
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1
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
2
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
6
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
7
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
8
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
9
Predicting consumer avoidance of native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
10
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
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