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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
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Advertising effects
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Internet marketing
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Online-Marketing
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Loureiro, Sandra Maria Correia
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Bang Nguyen Viet
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Sarmento, Eduardo Moraes
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Journal of promotion management : innovations in planning and applied research
European journal of operational research : EJOR
550
Journal of business research : JBR
495
Journal of advertising research
326
Omega : the international journal of management science
307
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
248
Journal of productivity analysis
248
Journal of retailing and consumer services
248
International journal of advertising : the quarterly review of marketing communications
243
International journal of advertising : the review of marketing communications
241
International journal of internet marketing and advertising : IJIMA
229
Socio-economic planning sciences : the international journal of public sector decision-making
215
SpringerLink / Bücher
207
Psychology & marketing
161
Applied economics
154
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Journal of the Operational Research Society
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
134
International journal of hospitality management
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Technological forecasting & social change : an international journal
122
Energy economics
117
Journal of the Operational Research Society : OR
115
Springer eBook Collection
114
Tourism management : research, policies, practice
114
Management science : journal of the Institute for Operations Research and the Management Sciences
108
European Journal of Operational Research
103
International journal of electronic marketing and retailing : IJEMR
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information systems research : ISR
88
Journal of Productivity Analysis
88
MPRA Paper
88
The journal of product & brand management
86
Journal of air transport management
84
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
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ECONIS (ZBW)
123
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1
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
2
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
3
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
4
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
5
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
6
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
7
Has advertising lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
8
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
9
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
10
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
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