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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Brand management
75
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Consumer behaviour
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Brand image
47
Markenimage
47
Internet marketing
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Online-Marketing
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Loureiro, Sandra Maria Correia
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Bang Nguyen Viet
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
645
The journal of brand management : an international journal
616
The journal of product & brand management
392
SpringerLink / Bücher
337
Journal of retailing and consumer services
312
European journal of marketing : EJM
141
Psychology & marketing
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of Product & Brand Management
124
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing research : JMR
112
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of advertising research
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
107
International journal of hospitality management
107
Journal of marketing
107
Journal of marketing management : MM
106
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Springer eBook Collection
93
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
87
The Trademark reporter
85
Marketing letters : a journal of research in marketing
79
International journal of internet marketing and advertising : IJIMA
76
Journal of fashion marketing and management
76
Markenartikel : das Magazin für Markenführung
75
Research
74
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
68
International marketing review
68
Tourism management : research, policies, practice
68
Marketing : ZFP ; journal of research and management
67
Journal of retailing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
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ECONIS (ZBW)
76
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1
Brand
storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
2
The effects of
brand
involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
3
Why does this
brand
speak to me? : conceptualization, scale development, and validation of
brand
relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
4
Post-recall stock market signals : the impact of ad spending on sales performance
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
6
,
pp. 765-787
Persistent link: https://www.econbiz.de/10012607289
Saved in:
5
Does reward gamification drive
brand
relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
Saved in:
6
The effect of
brand
engagement and
brand
love upon overall
brand
equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
7
Brand
commitment role in the relationship between
brand
loyalty and
brand
satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
8
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and
brand
zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
9
Building customer-
brand
relationships through customer
brand
engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
10
The influence of
brand
credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
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