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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Brand management
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Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
International journal of hospitality management
963
Journal of business research : JBR
641
The journal of brand management : an international journal
553
The journal of product & brand management
386
International journal of contemporary hospitality management
366
SpringerLink / Bücher
329
Tourism management : research, policies, practice
318
Journal of retailing and consumer services
303
Journal of hospitality marketing & management
222
University of California Transportation Center, Working Papers
201
Tourism economics : the business and finance of tourism and recreation
173
Journal of travel and tourism marketing
151
European journal of marketing : EJM
128
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
128
Psychology & marketing
119
Tourism management perspectives : TMP
117
Industrial marketing management : the international journal for industrial and high-tech firms
113
The service industries journal
113
Asia Pacific journal of marketing and logistics
111
Journal of strategic marketing
108
Journal of marketing communications
105
Journal of marketing management : MM
104
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Springer eBook Collection
94
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
88
Journal of revenue and pricing management
80
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of hospitality and tourism insights
73
Research
73
Cogent business & management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Marketing letters : a journal of research in marketing
71
International journal of internet marketing and advertising : IJIMA
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
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ECONIS (ZBW)
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1
Building customer-brand relationships through customer brand engagement
Kumar, Vikas
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 986-1012
Persistent link: https://www.econbiz.de/10012287157
Saved in:
2
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
3
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
4
Conceptualizing the roles of founder personality traits in startups' construction of brand identity
Shi, Lei
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10012179013
Saved in:
5
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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6
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
7
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
8
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Saved in:
9
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
10
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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