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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
817
Journal of business research : JBR
747
The journal of brand management : an international journal
567
The journal of product & brand management
400
Journal of retailing and consumer services
349
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
177
Gabler Edition Wissenschaft
176
European journal of marketing : EJM
150
Research
149
International journal of hospitality management
141
Psychology & marketing
138
International journal of project management : the journal of The International Project Management Association
131
Journal of strategic marketing
130
Journal of Product & Brand Management
127
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Springer eBook Collection / Business and Economics
123
Journal of marketing communications
122
Journal of marketing management : MM
121
Marketing intelligence & planning
121
Asia Pacific journal of marketing and logistics
118
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
116
Journal of marketing
115
Harvard business review : HBR
111
Journal of promotion management : JPM
110
Harvard-Business-Manager : das Wissen der Besten
106
Journal of retailing
102
Strategic Direction
99
Marketing letters : a journal of research in marketing
94
The IUP journal of brand management : IJBRM
93
Journal of marketing research : JMR
87
Innovatives Markenmanagement
86
Tourism management : research, policies, practice
85
Journal of advertising research
81
Business horizons
80
Cogent business & management
78
International journal of internet marketing and advertising : IJIMA
77
The service industries journal
76
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ECONIS (ZBW)
91
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1
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
2
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
3
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
4
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
5
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
6
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
7
A bibliometric history of the Journal of Promotion Management : 1992-2019
Kumar, Satish
;
Spais, George S.
;
Kumar, Divesh
;
Sureka, Riya
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10012179107
Saved in:
8
Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco
;
Bettiga, Debora
;
Lamberti, Lucio
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
Saved in:
9
Anchor-based promotions in retailing : how consumers respond to an additional anchor?
Rikala, Veli-Matti
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 921-951
Persistent link: https://www.econbiz.de/10012621782
Saved in:
10
Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
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