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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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The advertising handbook
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Advertising
64
Werbung
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Advertising effects
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Werbewirkung
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
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Online-Marketing
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Social web
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Brand management
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Markenführung
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advertising
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social media
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Virales Marketing
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Brand image
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Feng, Yang
3
Bang Nguyen Viet
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Manyiwa, Simon
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Shen, Fuyuan
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Stewart, Kristin
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Yang, Jing
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Aileni, Vidyadhar Reddy
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Becerra, Enrique
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Behrang, Kiandokht
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Boeck, Harold
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Brodowsky, Glen H.
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Bukhari, Syed Arsalan Haider
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Carrete-Lucero, Lorena de la Paz
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Castelló-Martínez, Araceli
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Chan, Kara
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Cheong, Hyuk Jun
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Choi, Chang-Won
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Corner, Gabrielle
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Dalakas, Vassilis
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Ding Hooi Ting
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Journal of promotion management : innovations in planning and applied research
Journal of advertising research
250
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of advertising
177
Journal of business research : JBR
176
Journal of marketing communications
150
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of marketing : EJM
71
European journal of operational research : EJOR
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
NBER Working Paper
47
Journal of current issues and research in advertising
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing : ZFP ; journal of research and management
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Journal of global marketing
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
64
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1
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
2
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
3
The trade-off between quantity and quality of information in gender responses to advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
4
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
5
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang
;
Mueller, Barbara
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
Saved in:
8
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
9
The moderating effects of status-consumption motive and age in the relationship between CSR advertising appeal type and purchase intentions
Zhao, Wen
;
Lee, Yoon-Joo
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 520-540
Persistent link: https://www.econbiz.de/10012179043
Saved in:
10
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
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