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Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.; Bang, Hye Jin - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
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Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider; Haq, Junaid Ul; Ishfaq, … - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
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Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil; Shrestha, Binod Krishna - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
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Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu; Huang, Yan; Anghelcev, George - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 964-985
Persistent link: https://www.econbiz.de/10012287156