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Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan W. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 893-922

Persistent link: https://www.econbiz.de/10013357208

Trivedi, Jay; Soni, Sigma; Kishore, Amit - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 306-331

Persistent link: https://www.econbiz.de/10012423615

Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393

Persistent link: https://www.econbiz.de/10012179032

Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958

Persistent link: https://www.econbiz.de/10012179084

Srivastava, R. K. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 716-739

Persistent link: https://www.econbiz.de/10012549626

Maanda, Penelope Maserame; Abratt, Russell; Mingione, … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 812-835

Persistent link: https://www.econbiz.de/10012258108

Zhou, Lijie; Xue, Fei - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 239-260

Persistent link: https://www.econbiz.de/10012821541

Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287

Persistent link: https://www.econbiz.de/10012821542

Manchanda, Parul; Arora, Nupur; Sethi, Vaishali - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 379-412

Persistent link: https://www.econbiz.de/10012821548

Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59

Persistent link: https://www.econbiz.de/10012801955