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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
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Brand management
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Markenführung
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Advertising
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Loureiro, Sandra Maria Correia
9
Yang, Jing
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Bang Nguyen Viet
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
1,507
Journal of business research : JBR
754
The journal of brand management : an international journal
568
The journal of product & brand management
388
Journal of retailing and consumer services
339
Springer eBook Collection
339
Gabler Edition Wissenschaft
326
Springer eBook Collection / Business and Economics
323
Journal of advertising research
279
Research
263
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
235
International journal of advertising : the quarterly review of marketing communications
215
Europäische Hochschulschriften / 5
209
Journal of advertising
196
European journal of marketing : EJM
190
European Journal of Marketing
188
Lehrbuch
185
Journal of advertising : official publication of the American Academy of Advertising
178
Journal of Product & Brand Management
167
Psychology & marketing
160
Journal of marketing
156
Journal of Consumer Marketing
152
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
149
Industrial marketing management : the international journal for industrial and high-tech firms
143
Journal of promotion management : JPM
143
Strategic Direction
139
Marketing intelligence & planning
127
International journal of internet marketing and advertising : IJIMA
126
Journal of marketing management : MM
123
Asia Pacific journal of marketing and logistics
122
International journal of hospitality management
120
Journal of marketing research : JMR
118
Journal of strategic marketing
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
118
essentials
109
Innovatives Markenmanagement
104
Journal of the Academy of Marketing Science
102
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
130
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1
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
Brand placement in music videos :
artists
, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
3
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables
advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
4
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
5
Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
6
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
Saved in:
7
A comparison of lifestyle marketing and brand influencer
advertising
for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
8
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
9
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
10
A study on the influence of eco-labels and green
advertising
on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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