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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.; Kim, Sujin; Corner, Gabrielle; Yoon, Sukki - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole; Breves, Priska; Schallhorn, Christiana; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
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A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling
Bansal, Amrita; Spais, George S.; Jain, Varsha - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10013483010
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Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider; Haq, Junaid Ul; Ishfaq, … - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
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Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil; Shrestha, Binod Krishna - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention
Sun, Shuoya; Wojdynski, Bartosz W.; Binford, Matthew T.; … - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 91-109
Persistent link: https://www.econbiz.de/10012801957
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Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas; Manolopoulou, Aikaterini; … - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
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Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K. - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
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The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan; Jayapal, Jegan; Gangadharan, … - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 971-997
Persistent link: https://www.econbiz.de/10012623360