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The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
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Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep; Becerra, Enrique; Londoño, Juan Carlos - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma; Siwi, Inggit Sekar Madu; Munawaroh; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
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Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
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Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte; Nasab, Seyyed Mohammad Tabataba'i; … - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753