Narrow search
Showing 1 - 10 of 13
Cover Image
Who convinces whom? : parent and child perceptions of children's engagement in parental purchase decisions
Dikčius, Vytautas; Pikturnienė, Indrė; Šeimienė, … - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 252-269
Persistent link: https://www.econbiz.de/10012179022
Cover Image
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Cover Image
Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.; Robinson, Katy L.; Yue, Cen April; … - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
Cover Image
A netnography study on memorable cultural tourism experiences : insights from Asian cultural heritage site tourists
Saleem, Salman; Umar, Rana Muhammad - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 280-303
Persistent link: https://www.econbiz.de/10013483038
Cover Image
The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang; Mueller, Barbara - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
Cover Image
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Cover Image
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Cover Image
VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun; Kong, Anthony - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Cover Image
Traveling the past : raising awareness of cultural heritage through virtual reality
Rauscher, Marion; Humpe, Andreas - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
Cover Image
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga; Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 144-159
Persistent link: https://www.econbiz.de/10012801962