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The impact of eco-design packaging on food waste avoidance : a conceptual framework
Zeng, Tian; Durif, Fabien - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 768-790
Persistent link: https://www.econbiz.de/10012258088
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Insights into the effectiveness of advertising during the recession caused by COVID-19
Youn, Kibum - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
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"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism
Yang, Jing; Mundel, Juan - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 877-899
Persistent link: https://www.econbiz.de/10012607295
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"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing; Jiang, Mengtian; Kim, Taeyoung - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
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Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
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Utilitarian motives and purchase behaviour of Indian mall shoppers
Atulkar, Sunil - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 464-486
Persistent link: https://www.econbiz.de/10012440347
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Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
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Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee; Hong, Ji Mi; Cheong, Hyuk Jun - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
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Facebook as a promotional tool for Spanish museums 2016-2020 and COVID influence
Mas, José M.; Arilla, Ramón; Gómez, Andrés - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 812-831
Persistent link: https://www.econbiz.de/10012607292
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Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja; Khanna, Vandana Tandon; Kashive, Kshitij; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 487-514
Persistent link: https://www.econbiz.de/10013178048