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Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima; Khan, M. Altaf - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
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Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad; Nasir, Melika; Shokoohyar, Sina; … - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
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Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Feng, Yang; Xie, Quan - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 444-472
Persistent link: https://www.econbiz.de/10014513560
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Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan; Fu, Lunrui; Dai, Yue - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
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What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda; Basaran Borsai, Anne Marie; Burroughs, Benjamin - In: Journal of promotion management : innovations in … 30 (2024) 2, pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
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Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon; Chuenterawong, Ploypin; Lee, Heejae; … - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
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An FsQCA Investigation of eWOM and social influence on product adoption intention
Tuan Minh Phung; Pham Thi Minh Ly; Tin Trung Nguyen; … - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 726-747
Persistent link: https://www.econbiz.de/10012258085
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The effects of social information cues featured in SNS ads on unfamiliar product adoption
Kim, Hyejin; Park, Keonyoung; Eighmey, John - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 541-569
Persistent link: https://www.econbiz.de/10012179044