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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
27
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Qualitative market research : an international journal
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Journal of marketing management : MM
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Qualitative Market Research: An International Journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of business information systems : IJBIS
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Contemporary Hospitality Management
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Technological forecasting & social change : an international journal
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International journal of internet marketing and advertising : IJIMA
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Journal of Business Research
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Journal of Open Innovation: Technology, Market, and Complexity
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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European journal of marketing
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International journal of contemporary hospitality management
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International journal of production economics
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International journal of wine business research
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ECONIS (ZBW)
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1
Does reward gamification drive brand relationship quality? : an experimental approach
Shankar, Amit
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 443-466
Persistent link: https://www.econbiz.de/10013178045
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2
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
3
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
4
Influence of ecuadorian homosexual subculture in consumption culture : study about information consumption on Twitter
Perez-Cepeda, Maximiliano
;
Arias-Bolzmann, Leopoldo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 704-725
Persistent link: https://www.econbiz.de/10012258083
Saved in:
5
How fashion brands engage on social media : a
netnography
approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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