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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
SOEP survey papers
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NBER working paper series
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Working paper / National Bureau of Economic Research, Inc.
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Direct-to-consumer marketing of predictive medical genetic tests : assessment of current practices and policy recommendations
Liu, Yuping
;
Pearson, Yvette E.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10003789721
Saved in:
2
Stakeholder marketing : why "stakeholder" was omitted from American marketing association's official 2007 definition of marketing and why the future is bright for stakeholder marke...
Gundlach, Gregory T.
;
Wilkie, William L.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 89-92
Persistent link: https://www.econbiz.de/10003979328
Saved in:
3
The American Marketing Association's 2004 definition of marketing : perspectives on its implications for scholarship and the role and responsibility of marketing in society
Gundlach, Gregory T.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003672137
Saved in:
4
The American Marketing Association definition of marketing : moving from lagging to leading indicator
Ringold, Debra Jones
;
Weitz, Barton A.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10003672142
Saved in:
5
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
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6
What does the definition of marketing tell us about ourselves?
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 269-276
Persistent link: https://www.econbiz.de/10003672153
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7
A responsibilities framework for marketing as a professional discipline
Hunt, Shelby D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 277-283
Persistent link: https://www.econbiz.de/10003672159
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8
The new American Marketing Association definition of marketing : an alternative assessment
Zinkhan, George M.
;
Williams, Brian C.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003672163
Saved in:
9
The end(s) of marketing and the neglect of moral responsibility by the American Marketing Association
Mick, David Glen
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 289-292
Persistent link: https://www.econbiz.de/10003672170
Saved in:
10
Marketing as constructive engagement
Shultz, Clifford J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 293-301
Persistent link: https://www.econbiz.de/10003673033
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