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Methodological choices in relationship quality (RQ) research 1987 to 2015 : a systematic literature review
Osobajo, Oluyomi Abayomi; Moore, David - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 40-81
Persistent link: https://www.econbiz.de/10011820562
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A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio; Toni, Deonir de; Barcellos, … - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
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Academic Pinstitution : higher education's use of Pinterest for relationship marketing
Linvill, Darren L.; Rowlett, Jerrica Ty; Kolind, Mette M. - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 287-300
Persistent link: https://www.econbiz.de/10011412352
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Using graph theory to value paying and nonpaying customers in a social network : linking customer lifetime value to word-of-mouth social value
Green, Teegan Courtney Clare; Hartley, Nicole - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 301-320
Persistent link: https://www.econbiz.de/10011412354
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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A study of the impact of relationship marketing on cross-buying
Vyas, Vishal; Raitani, Sonika - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 79-108
Persistent link: https://www.econbiz.de/10011304647
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Customer interaction management capabilities on the micro-retail fashion in Indonesia
Nurhayati, Tatiek; Hendar, Hendar - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011820550
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Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini; Sulaimiah - In: Journal of relationship marketing : innovations & … 16 (2017) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10011820556
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011820581