Narrow search
Showing 1 - 10 of 109
Cover Image
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan; Esfidani, Mohammad Rahim; Barzoki, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Cover Image
Relationships in online communities : the potential for marketers
Quinton, Sarah; Harridge-March, Sally - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Cover Image
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Cover Image
Social network activity and contributing to an online review site
Goldsmith, Ronald E.; Pagani, Margherita; Lu, Xiaojing - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Cover Image
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao; Liu, Fangyi; Fang, Cheng-hsi; Lin, Tom M. Y. - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Cover Image
Social media and mobile marketing
Dix, Steve (contributor) - 2012
Persistent link: https://www.econbiz.de/10009666654
Cover Image
Global use and access of social networking web sites : a national culture perspective
Gong, Wen; Stump, Rodney L.; Li, Zhan G. - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10010336923
Cover Image
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Cover Image
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka; Mpinganjira, Mercy - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Cover Image
Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu; Limbu, Yam B.; Fang, Xing - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012880160