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Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
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Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin; Kim, Minjeong - In: Journal of research in interactive marketing : … 6 (2012) 1, pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
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Deal or no Deal? : how number of buyers, purchase limit, and time-to-expiration impact purchase decisions on group buying websites
Coulter, Keith S.; Roggeveen, Anne - In: Journal of research in interactive marketing : … 6 (2012) 2, pp. 78-95
Persistent link: https://www.econbiz.de/10009630760
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik; Longstreet, Phil - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika; Pillai, Sreejesh S. - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline; Towner, Terri L. - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
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Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert; Balsubramanian, Siva K.; Summey, John H. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10008656167