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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
802
Discussion paper series / IZA
637
Journal of retailing and consumer services
400
Technological forecasting & social change : an international journal
353
IZA Discussion Paper
341
SpringerLink / Bücher
309
NBER working paper series
289
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
263
Working paper / National Bureau of Economic Research, Inc.
256
International journal of internet marketing and advertising : IJIMA
239
Tourism management : research, policies, practice
225
Industrial marketing management : the international journal for industrial and high-tech firms
224
NBER Working Paper
218
International journal of hospitality management
217
Information systems research : ISR
209
Journal of economic behavior & organization : JEBO
204
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
204
CESifo working papers
199
Working paper
193
Management science : journal of the Institute for Operations Research and the Management Sciences
190
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
178
Springer eBook Collection
169
Journal of management information systems : JMIS
164
Discussion paper / Centre for Economic Policy Research
163
Journal of travel and tourism marketing
160
Journal of advertising research
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Psychology & marketing
150
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
149
International journal of advertising : the review of marketing communications
148
IZA Discussion Papers
146
Journal of marketing communications
142
Discussion papers / CEPR
137
Cogent business & management
126
Electronic commerce research
122
Discussion paper
119
Journal of business ethics : JOBE
118
Journal of internet commerce
117
International journal of electronic marketing and retailing : IJEMR
115
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ECONIS (ZBW)
134
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1
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
2
Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.
;
Yousafzai, Shumaila Y.
;
Javed, Uzma
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
Saved in:
3
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
4
All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick
;
Freberg, Karen
- In:
Journal of research in interactive marketing : …
10
(
2016
)
2
,
pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
Saved in:
5
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
6
Extraversion as a stimulus for user-generated content
Pagani, Marghertia
;
Goldsmith, Ronald E.
;
Hofacker, …
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010222789
Saved in:
7
"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde
;
Labrecque, Lauren I.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
Saved in:
8
Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM
Mortazavi, Marjan
;
Esfidani, Mohammad Rahim
;
Barzoki, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 102-123
Persistent link: https://www.econbiz.de/10010387377
Saved in:
9
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
10
Analyzing media types and content orientations in Facebook for global brands
Kim, Dae-Hee
;
Spiller, Lisa D.
;
Hettche, Matt
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 4-30
Persistent link: https://www.econbiz.de/10011297941
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