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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser; Paltier, James W.; Barger, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
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How trust moderates social media engagement and brand equity
Chahal, Hardeep; Rani, Anu - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
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How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık; Gligor, David; Locander, Jennifer; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
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Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema; Pathak-Shelat, Manisha - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
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Brand community integration and satisfaction with social media sites : a comparative study
Clark, Melissa; Black, Hulda G.; Judson, Kimberly - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10011699244