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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Internet marketing
100
Online-Marketing
100
Consumer behaviour
62
Konsumentenverhalten
62
Social Web
62
Social web
62
Brand management
30
Markenführung
30
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29
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
MPRA Paper
383
Journal of business research : JBR
324
NBER Working Papers
250
CEPR Discussion Papers
216
International journal of internet marketing and advertising : IJIMA
202
Journal of retailing and consumer services
183
IZA Discussion Papers
170
CESifo Working Paper
142
CESifo working papers
138
ZEW Discussion Papers
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
SpringerLink / Bücher
131
Economics Papers from University Paris Dauphine
124
International journal of advertising : the review of marketing communications
117
Journal of advertising research
115
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
CESifo Working Paper Series
100
Discussion paper series / IZA
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Springer eBook Collection
93
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Tourism management : research, policies, practice
87
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
IZA Discussion Paper
84
Technological forecasting & social change : an international journal
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Working Paper
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
66
International journal of advertising : the quarterly review of marketing communications
66
Working paper
66
Cogent business & management
65
Discussion paper
64
Business horizons
63
CIRCLE Electronic Working Paper Series
63
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ECONIS (ZBW)
100
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1
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10
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100
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1
Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
2
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
3
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
4
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
5
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
6
Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
;
Okoe, Abednego Feehi
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 299-312
Persistent link: https://www.econbiz.de/10011456005
Saved in:
7
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
8
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
9
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
Saved in:
10
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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