//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How conspicuousness becomes pr...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
96
Social web
96
Internet marketing
62
Online-Marketing
62
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
30
Markenführung
30
Social media marketing
28
Beziehungsmarketing
26
Relationship marketing
26
Viral marketing
22
Virales Marketing
22
Brand image
14
Facebook
14
Markenimage
14
Marketing management
14
Marketingmanagement
14
Advertising effects
13
Online retailing
13
Online-Handel
13
Social networking sites
13
Werbewirkung
13
E-commerce
12
Electronic Commerce
12
Social network
10
Soziales Netzwerk
10
Advertising
9
Internet
9
Werbung
8
Social networks
7
Social relations
7
Soziale Beziehungen
7
Word-of-mouth marketing
7
Brand
6
Consumer behavior
6
Marketing communications
6
Social media
6
Social media advertising
6
USA
6
more ...
less ...
Online availability
All
Undetermined
61
Free
1
Type of publication
All
Article
94
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
96
Aufsatz in Zeitschrift
96
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Language
All
English
96
Author
All
Peltier, James
5
Schibrowsky, John A.
3
Altobello, Suzanne A.
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Coker, Kesha K.
2
Dix, Steve
2
Farhang, Maryam
2
Goldsmith, Ronald E.
2
Hofacker, Charles F.
2
Kim, Seeun
2
Ma, Zecong
2
Milne, George R.
2
Nill, Alexander F.
2
Rowley, Jennifer
2
Schultz, Don E.
2
Soares, Ana Maria
2
Adjei, Mavis T.
1
Alarcón-del-Amo, María-del-Carmen
1
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Banerjee, Syagnik
1
Baptista, Paulo de Paula
1
Barandas, Hortensia
1
Barger, Victor
1
Barger, Victor A.
1
Barreto, Ana Margarida
1
Barzoki, Ali Shaemi
1
Bayram, Pelin
1
Becker, Larissa Carine Braz
1
Bilro, Ricardo Godinho
1
Black, Hulda G.
1
Boateng, Henry
1
Borrero, Juan D.
1
Boulaire, Christèle
1
Bozkurt, Sıddık
1
Brown, Brian P.
1
more ...
less ...
Published in...
All
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
490
Technological forecasting & social change : an international journal
246
Journal of retailing and consumer services
238
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
172
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
NBER working paper series
135
Discussion paper series / IZA
134
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Working paper / National Bureau of Economic Research, Inc.
117
NBER Working Paper
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
CESifo working papers
98
Psychology & marketing
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Management science : journal of the Institute for Operations Research and the Management Sciences
94
International journal of advertising : the review of marketing communications
92
Business horizons
91
International journal of hospitality management
91
Springer eBook Collection
88
International journal of business information systems : IJBIS
85
Journal of marketing communications
83
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
75
Journal of travel and tourism marketing
74
Journal of marketing management : MM
72
Journal of economic behavior & organization : JEBO
71
Cogent business & management
69
The journal of brand management : an international journal
69
The journal of product & brand management
69
Journal of information & knowledge management : JIKM
67
IZA Discussion Paper
66
Journal of marketing
66
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
International journal of electronic commerce : IJEC
65
more ...
less ...
Source
All
ECONIS (ZBW)
96
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.
;
Strutton, David
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Saved in:
2
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
3
Creativity chains and playing in the crossfire on the video-sharing site YouTube
Boulaire, Christèle
;
Hervet, Guillaume
;
Graf, Raoul
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 111-141
Persistent link: https://www.econbiz.de/10003991297
Saved in:
4
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine
;
Lawlor, Margaret-Anne
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Saved in:
5
Relationships in online communities : the potential for marketers
Quinton, Sarah
;
Harridge-March, Sally
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Saved in:
6
E-formity : consumer conformity behaviour in virtual communities
Park, JungKun
;
Feinberg, Richard A.
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10008656161
Saved in:
7
Cultural values reflected in corporate pages on popular social network sites in China and the United States
Tsai, Wan-hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10009571563
Saved in:
8
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
9
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
10
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->