Narrow search
Showing 1 - 10 of 96
Cover Image
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
Cover Image
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin; Huang, Yan; Yim, Mark Yi-Cheon - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Cover Image
Creativity chains and playing in the crossfire on the video-sharing site YouTube
Boulaire, Christèle; Hervet, Guillaume; Graf, Raoul - In: Journal of research in interactive marketing : … 4 (2010) 2, pp. 111-141
Persistent link: https://www.econbiz.de/10003991297
Cover Image
Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
Cover Image
Relationships in online communities : the potential for marketers
Quinton, Sarah; Harridge-March, Sally - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
Cover Image
E-formity : consumer conformity behaviour in virtual communities
Park, JungKun; Feinberg, Richard A. - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 197-213
Persistent link: https://www.econbiz.de/10008656161
Cover Image
Cultural values reflected in corporate pages on popular social network sites in China and the United States
Tsai, Wan-hsiu Sunny; Men, Linjuan Rita - In: Journal of research in interactive marketing : … 6 (2012) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10009571563
Cover Image
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Cover Image
Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Cover Image
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382