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~isPartOf:"Journal of retailing"
~isPartOf:"MSI reports : working paper series"
~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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THE SElKATSUSHA AND THE FIGHT...
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Beziehungsmarketing
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Grewal, Dhruv
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Journal of retailing
MSI reports : working paper series
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
2
Do satisfied customers buy more? : Report No. 05-114
Seiders, Kathleen
;
Voss, Glenn B.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003201755
Saved in:
3
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
4
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
5
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
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