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~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
~subject:"Experiment"
~subject:"Internet marketing"
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Consumer behaviour
Experiment
Internet marketing
Konsumentenverhalten
303
Einzelhandel
150
Retail trade
150
Relationship marketing
104
Beziehungsmarketing
103
Online retailing
54
Online-Handel
54
Brand management
51
Markenführung
51
Preismanagement
36
Pricing strategy
36
Distribution channel
34
Vertriebsweg
34
E-commerce
30
Electronic Commerce
30
Brand image
29
Markenimage
29
Customer satisfaction
28
Kundenzufriedenheit
28
Retailing
27
Sales promotion
27
Verkaufsförderung
27
Dienstleistungsqualität
26
Service quality
26
Brand
25
Marketing management
24
Marketingmanagement
24
Markenartikel
23
Einzelhandelspreis
21
Ladengestaltung
21
Retail price
21
Store design
21
Online-Marketing
20
Food retailing
18
Lebensmitteleinzelhandel
18
Theorie
17
Theory
17
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305
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2
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305
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Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Burton, Scot
4
Monroe, Kent B.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Melis, Kristina
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
Smith, Ronn J.
3
Suri, Rajneesh
3
Wang, Jeff Jianfeng
3
Wetzels, Martin
3
Ahlbom, Carl-Philip
2
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Journal of retailing
Journal of business research : JBR
2,023
Journal of retailing and consumer services
1,945
International journal of consumer studies
762
International journal of hospitality management
731
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
523
Working paper / National Bureau of Economic Research, Inc.
436
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
395
NBER Working Paper
387
Journal of Consumer Marketing
366
European Journal of Marketing
365
The journal of brand management : an international journal
365
Management science : journal of the Institute for Operations Research and the Management Sciences
362
European journal of marketing : EJM
353
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of travel and tourism marketing
323
Journal of international consumer marketing
321
Tourism management : research, policies, practice
318
Journal of marketing management : MM
314
SpringerLink / Bücher
312
Journal of marketing communications
311
Cogent business & management
301
Journal of marketing
295
Marketing letters : a journal of research in marketing
295
Journal of economic behavior & organization : JEBO
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of economic psychology : research in economic psychology and behavioral economics
290
Journal of the Academy of Marketing Science
290
Journal of fashion marketing and management
285
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
282
Technological forecasting & social change : an international journal
269
International journal of contemporary hospitality management
266
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ECONIS (ZBW)
305
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305
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1
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
2
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
3
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
Enhancing customer engagement through consciousness
Ghrewal, Dhruv
;
Roggeveen, Anne L.
;
Sisodia, Rajendra
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10011704690
Saved in:
6
How to align your brand stories with your products
Chiu, Hung-chang
;
Hsieh, Yi-ching
;
Kuo, Yi-chu
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 262-275
Persistent link: https://www.econbiz.de/10009562815
Saved in:
7
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
8
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
9
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
10
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
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