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Retail marketing management
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Einzelhandel
323
Retail trade
264
Consumer behaviour
142
Konsumentenverhalten
142
Beziehungsmarketing
52
Relationship marketing
52
Distribution channel
39
Online retailing
39
Online-Handel
39
Vertriebsweg
39
Retailing
38
Marketing management
31
Marketingmanagement
31
E-commerce
30
Electronic Commerce
30
Brand management
29
Markenführung
29
Vereinigte Staaten
27
Ladengestaltung
23
Store design
23
Preismanagement
22
Pricing strategy
22
Brand
19
Markenartikel
18
Customer satisfaction
16
Einzelhandelspreis
16
Kundenzufriedenheit
16
Retail price
16
Food retailing
15
Lebensmitteleinzelhandel
15
Handelsmarke
14
Store brand
14
Dienstleistungsqualität
13
Sales promotion
13
Service quality
13
Verkaufsförderung
13
Salespeople
12
Verkaufspersonal
12
Brand image
11
Markenimage
11
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Undetermined
139
Free
6
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Article
325
Book / Working Paper
10
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Article in journal
275
Aufsatz in Zeitschrift
275
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
3
Language
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English
277
Undetermined
58
Author
All
Grewal, Dhruv
21
Gauri, Dinesh Kumar
7
Roggeveen, Anne L.
7
Ratchford, Brian Thomas
6
Sethuraman, Raj
6
Breugelmans, Els
5
Campo, Katia
5
Dant, Rajiv P.
5
Dekimpe, Marnik G.
5
Kumar, V.
5
Levy, Michael
5
Noble, Stephanie M.
5
Nordfält, Jens
5
Palmatier, Robert W.
5
Shankar, Venkatesh
5
Ahlbom, Carl-Philip
4
Bearden, William O.
4
Blut, Markus
4
Brown, James R.
4
Ganesan, Shankar
4
Hollander, Stanley C.
4
Kopalle, Praveen K.
4
Pauwels, Koen
4
Berry, Leonard L.
3
Bolton, Ruth N.
3
Burton, Scot
3
Fay, Scott
3
Geyskens, Inge
3
Guha, Abhijit
3
Herhausen, Dennis
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jindal, Rupinder P.
3
Lamey, Lien
3
MacKenzie, Scott B.
3
Mantrala, Murali K.
3
Melis, Kristina
3
Namin, Aidin
3
Podsakoff, Philip M.
3
Reinartz, Werner J.
3
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Published in...
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Journal of retailing
Journal of retailing and consumer services
727
Journal of business research : JBR
507
SpringerLink / Bücher
277
Industrial marketing management : the international journal for industrial and high-tech firms
267
The international review of retail, distribution and consumer research
236
International journal of retail & distribution management
235
Journal of strategic marketing
219
International journal of production economics
199
European journal of operational research : EJOR
192
European journal of marketing : EJM
171
Europäische Hochschulschriften / 5
169
Journal of marketing
157
Management science : journal of the Institute for Operations Research and the Management Sciences
153
International Journal of Retail & Distribution Management
152
Journal of the Academy of Marketing Science
152
Journal of marketing management : MM
144
The journal of business & industrial marketing
120
Marketing intelligence & planning
116
Journal of marketing communications
110
European Journal of Marketing
107
Gabler Edition Wissenschaft
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail and distribution management
99
Springer eBook Collection
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Ifo Schnelldienst
82
Ifo-Schnelldienst
82
NBER working paper series
80
Psychology & marketing
78
Manufacturing & service operations management : M & SOM
76
The journal of brand management : an international journal
76
Asia Pacific journal of marketing and logistics
71
Marketing Intelligence & Planning
70
Business horizons
68
Marketing : ZFP ; journal of research and management
67
Production and operations management : an international journal of the Production and Operations Management Society
67
NBER Working Paper
65
The service industries journal
65
International journal of production research
64
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ECONIS (ZBW)
333
USB Cologne (EcoSocSci)
2
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335
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1
Using transformational appeals to enhance the retail experience
Naylor, Gillian
;
Kleiser, Susan Bardi
;
Baker, Julie
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 49-57
Persistent link: https://www.econbiz.de/10003732235
Saved in:
2
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
3
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
4
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
5
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
6
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
7
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
8
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
9
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
10
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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