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Marktforschung
58
Vereinigte Staaten
37
Markenartikel
34
Einzelhandel
30
Brand
28
Consumer behaviour
26
Konsumentenverhalten
26
Retail trade
25
Brand management
22
Markenführung
22
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22
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13
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10
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Journal of retailing
Journal of marketing research : JMR
436
Journal of business research : JBR
408
The journal of brand management : an international journal
305
Journal of marketing
226
The journal of product & brand management
202
Journal of retailing and consumer services
187
Overseas business reports : OBR
158
Jahrbuch der Absatz- und Verbrauchsforschung
157
SpringerLink / Bücher
141
International journal of market research : JMRS ; the journal of the Market Research Society
129
Journal of advertising research
119
Journal of the Academy of Marketing Science
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
European journal of marketing : EJM
96
Psychology & marketing
92
Qualitative market research : an international journal
92
Marketing : ZFP ; journal of research and management
90
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
90
Marketing letters : a journal of research in marketing
86
The Trademark reporter
85
Markenartikel : das Magazin für Markenführung
81
Europäische Hochschulschriften / 5
79
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Journal of marketing management : MM
73
Esomar congress
69
International journal of market research
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Harvard business review : HBR
64
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
64
Business horizons
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Journal of business economics : JBE
63
Industrial marketing management : the international journal for industrial and high-tech firms
59
The journal of business : B
58
Marketing intelligence & planning
57
European Journal of Marketing
55
Gabler Edition Wissenschaft
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
European marketing research review
51
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ECONIS (ZBW)
93
Showing
1
-
10
of
93
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date (oldest first)
1
When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
Saved in:
2
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
3
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
4
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
5
Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and
brand
characteristics
Seenivasan, Satheesh
;
Talukdar, Debabrata
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
Saved in:
6
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
7
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
8
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
9
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
10
Capturing retailers'
brand
and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
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