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Consumer behaviour
112
Konsumentenverhalten
112
Relationship marketing
108
Beziehungsmarketing
107
Einzelhandel
86
Retail trade
86
Online retailing
49
Online-Handel
49
E-commerce
48
Electronic Commerce
48
Distribution channel
32
Vertriebsweg
32
Marketing management
31
Marketingmanagement
31
Internet marketing
30
Online-Marketing
30
Customer satisfaction
28
Kundenzufriedenheit
28
Dienstleistungsqualität
21
Service quality
21
Brand management
18
Markenführung
18
Retailing
13
Viral marketing
13
Virales Marketing
13
Brand
11
Advertising effects
10
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10
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10
Brand image
9
Customer experience
9
Ladengestaltung
9
Markenartikel
9
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9
Personalization
9
Preismanagement
9
Pricing strategy
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9
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Grewal, Dhruv
13
Blut, Markus
6
Noble, Stephanie M.
5
Verhoef, Peter C.
5
Breugelmans, Els
4
Nordfält, Jens
4
Ratchford, Brian Thomas
4
Roggeveen, Anne L.
4
Ruyter, Ko de
4
Campo, Katia
3
Cronin, J. J.
3
Evanschitzky, Heiner
3
Herhausen, Dennis
3
Inman, J. Jeffrey
3
Kumar, V.
3
Lamey, Lien
3
Lemon, Katherine N.
3
Melis, Kristina
3
Mittal, Vikas
3
Neslin, Scott A.
3
Pauwels, Koen
3
Skiera, Bernd
3
Soysal, Gonca
3
Wetzels, Martin
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Bearden, William O.
2
Bhatnagar, Amit
2
Biswas, Dipayan
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Bolton, Ruth N.
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Brady, Michael K.
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Brock, Christian
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Calantone, Roger J.
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Chen, Jialie
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Dekimpe, Marnik G.
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Fuchs, Christoph
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Fumagalli, Elena
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Gangwar, Manish
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Gauri, Dinesh Kumar
2
Geyskens, Inge
2
Guha, Abhijit
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Journal of retailing
Journal of business research : JBR
1,253
Journal of retailing and consumer services
894
SpringerLink / Bücher
750
Industrial marketing management : the international journal for industrial and high-tech firms
697
International journal of hospitality management
415
Journal of strategic marketing
361
The journal of business & industrial marketing
316
Journal of the Academy of Marketing Science
295
Springer eBook Collection
267
Electronic commerce research
263
International journal of internet marketing and advertising : IJIMA
263
Journal of marketing
262
Management science : journal of the Institute for Operations Research and the Management Sciences
260
The journal of services marketing
247
European journal of marketing : EJM
243
The service industries journal
239
Journal of marketing management : MM
236
Journal of marketing communications
234
Marketing intelligence & planning
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
219
Gabler Edition Wissenschaft
217
Tourism management : research, policies, practice
217
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
213
Psychology & marketing
205
Journal of travel and tourism marketing
197
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
197
Cogent business & management
196
European Journal of Marketing
195
European journal of operational research : EJOR
195
Asia Pacific journal of marketing and logistics
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
The journal of brand management : an international journal
186
International journal of business information systems : IJBIS
183
Technological forecasting & social change : an international journal
183
Information systems research : ISR
182
Journal of internet commerce
182
International journal of electronic customer relationship management : IJECRM
180
The journal of product & brand management
177
International journal of contemporary hospitality management
175
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ECONIS (ZBW)
184
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1
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184
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1
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
2
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
5
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
6
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
7
An empirical investigation of online gray markets
Zhao, Kexin
;
Zhao, Xia
;
Deng, Jing
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 397-410
Persistent link: https://www.econbiz.de/10011629479
Saved in:
8
Online purchase paths and conversion dynamics across multiple websites
Park, Chang Hee
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10011744481
Saved in:
9
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
10
Computer-mediated customization tendency (CMCT) and the adaptive e-service experience
Mathwick, Charla
;
Wagner, Janet
;
Unni, Ramaprasad
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 11-21
Persistent link: https://www.econbiz.de/10003969341
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