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~isPartOf:"Journal of retailing"
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Estimating promotional effects...
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Einzelhandel
323
Retail trade
264
Consumer behaviour
155
Konsumentenverhalten
155
Beziehungsmarketing
49
Relationship marketing
49
Sales promotion
49
Verkaufsförderung
49
Retailing
39
Distribution channel
38
Online retailing
38
Online-Handel
38
Vertriebsweg
38
Preismanagement
37
Pricing strategy
37
Brand management
30
Markenführung
30
E-commerce
29
Electronic Commerce
29
Vereinigte Staaten
27
Einzelhandelspreis
24
Ladengestaltung
24
Retail price
24
Store design
24
Brand
19
Marketing management
19
Marketingmanagement
19
Food retailing
18
Lebensmitteleinzelhandel
18
Markenartikel
18
Customer satisfaction
17
Kundenzufriedenheit
17
Handelsmarke
14
Store brand
14
Brand image
13
Markenimage
13
Theorie
13
Theory
13
Marktforschung
12
Salespeople
12
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Undetermined
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Free
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Aufsatz in Zeitschrift
302
Collection of articles of several authors
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7
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English
304
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Grewal, Dhruv
24
Roggeveen, Anne L.
9
Gauri, Dinesh Kumar
8
Ratchford, Brian Thomas
8
Kopalle, Praveen K.
7
Breugelmans, Els
6
Noble, Stephanie M.
6
Nordfält, Jens
6
Sethuraman, Raj
6
Dant, Rajiv P.
5
Dekimpe, Marnik G.
5
Kumar, V.
5
Palmatier, Robert W.
5
Shankar, Venkatesh
5
Ahlbom, Carl-Philip
4
Blut, Markus
4
Brown, James R.
4
Campo, Katia
4
Ganesan, Shankar
4
Hollander, Stanley C.
4
Levy, Michael
4
Pauwels, Koen
4
Talukdar, Debabrata
4
Bearden, William O.
3
Berry, Leonard L.
3
Burton, Scot
3
Geyskens, Inge
3
Goodstein, Ronald Charles
3
Guha, Abhijit
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jindal, Rupinder P.
3
MacKenzie, Scott B.
3
Mantrala, Murali K.
3
Monroe, Kent B.
3
Namin, Aidin
3
Neslin, Scott A.
3
Pancras, Joseph
3
Podsakoff, Philip M.
3
Reinartz, Werner J.
3
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Published in...
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Journal of retailing
Journal of retailing and consumer services
708
The international review of retail, distribution and consumer research
243
Journal of business research : JBR
241
International journal of retail & distribution management
232
European journal of operational research : EJOR
190
International journal of production economics
189
International Journal of Retail & Distribution Management
153
Management science : journal of the Institute for Operations Research and the Management Sciences
109
SpringerLink / Bücher
106
International journal of retail and distribution management
98
Journal of marketing
84
NBER working paper series
83
Ifo Schnelldienst
82
Ifo-Schnelldienst
81
Manufacturing & service operations management : M & SOM
74
Working paper / National Bureau of Economic Research, Inc.
70
NBER Working Paper
67
Production and operations management : an international journal of the Production and Operations Management Society
64
International journal of production research
63
Omega : the international journal of management science
62
Journal of the Academy of Marketing Science
59
European journal of marketing : EJM
58
Handelsforschung
58
Journal of marketing research : JMR
58
Transportation research / E : an international journal
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
European retail research
53
Psychology & marketing
52
The service industries journal
51
International journal of electronic marketing and retailing : IJEMR
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
European Journal of Marketing
46
Europäische Hochschulschriften / 5
46
Journal of promotion management : JPM
46
International journal of industrial organization
44
Gabler Edition Wissenschaft
41
Schriften zur Handelsforschung
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
Marketing intelligence & planning
36
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ECONIS (ZBW)
360
USB Cologne (EcoSocSci)
2
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362
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1
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
2
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
Saved in:
3
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
4
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
5
Mythic agency and retail conquest
Dobscha, Susan
;
Foxman, Ellen R.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
Saved in:
6
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
7
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
8
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
9
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
10
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
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