//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How mobile advertising works :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
137
Retail trade
137
Beziehungsmarketing
74
Relationship marketing
74
Online retailing
57
Online-Handel
57
Preismanagement
37
Pricing strategy
37
Brand management
34
Markenführung
34
Distribution channel
31
Vertriebsweg
31
E-commerce
30
Electronic Commerce
30
Internet marketing
30
Online-Marketing
30
Sales promotion
27
Verkaufsförderung
27
Retailing
26
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Service quality
24
Brand
23
Marketing management
22
Marketingmanagement
22
Markenartikel
21
Food retailing
20
Ladengestaltung
20
Lebensmitteleinzelhandel
20
Store design
20
Einzelhandelspreis
19
Experiment
19
Retail price
19
Brand image
18
Markenimage
18
Theorie
18
Theory
18
more ...
less ...
Online availability
All
Undetermined
190
Free
10
Type of publication
All
Article
337
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
336
Aufsatz in Zeitschrift
336
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
336
Undetermined
3
Author
All
Grewal, Dhruv
15
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Burton, Scot
4
Monroe, Kent B.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Brady, Michael K.
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Noble, Stephanie M.
3
Orth, Ulrich R.
3
Popkowski Leszczyc, Peter T. L.
3
more ...
less ...
Published in...
All
Journal of retailing
Journal of business research : JBR
2,252
Journal of retailing and consumer services
2,056
NBER working paper series
1,105
Working paper / National Bureau of Economic Research, Inc.
1,021
NBER Working Paper
876
International journal of hospitality management
855
RIETI discussion paper series
800
International journal of consumer studies
774
Psychology & marketing
724
SpringerLink / Bücher
669
Journal of the Japanese and international economies : an international journal ; JJIE
622
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Japan and the world economy : international journal of theory and policy
510
Management science : journal of the Institute for Operations Research and the Management Sciences
458
Technological forecasting & social change : an international journal
444
Asia Pacific journal of marketing and logistics
423
Tourism management : research, policies, practice
414
The journal of product & brand management
407
European Journal of Marketing
405
Discussion paper / Centre for Economic Policy Research
395
CESifo working papers
389
European journal of marketing : EJM
388
Journal of Consumer Marketing
380
Journal of travel and tourism marketing
375
Applied economics
370
Journal of business ethics : JOBE
370
Journal of marketing research : JMR
369
The journal of brand management : an international journal
369
Journal of economic behavior & organization : JEBO
360
Cogent business & management
348
Journal of marketing communications
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Discussion paper series / IZA
345
Journal of marketing management : MM
344
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
336
Journal of international consumer marketing
334
Journal of economic psychology : research in economic psychology and behavioral economics
328
Economics letters
322
more ...
less ...
Source
All
ECONIS (ZBW)
339
Showing
1
-
10
of
339
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
2
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
3
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
4
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
7
The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin
;
Hu, Bingyan
;
He, Yanqun
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
Saved in:
8
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
9
Offline and online search in used duarable markets
Singh, Sonika
;
Ratchford, Brian Thomas
;
Prasad, Ashutosh
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
Saved in:
10
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->