//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Short-term effects of advertis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
49
Verkaufsförderung
49
Consumer behaviour
36
Konsumentenverhalten
36
Preismanagement
21
Pricing strategy
21
Advertising effects
19
Einzelhandel
19
Retail trade
19
Werbewirkung
19
Werbung
15
Advertising
13
Einzelhandelspreis
11
Retail price
11
Internet marketing
10
Online-Marketing
10
Rabatt
9
Rebate
9
Low-cost strategy
6
Niedrigpreisstrategie
6
Food retailing
5
Ladengestaltung
5
Lebensmitteleinzelhandel
5
Retailing
5
Store design
5
USA
5
United States
5
Beziehungsmarketing
4
Brand image
4
Brand management
4
Distribution channel
4
Markenführung
4
Markenimage
4
Price promotions
4
Pricing
4
Relationship marketing
4
Vertriebsweg
4
Category Management
3
Category management
3
Kundenbindungsprogramm
3
more ...
less ...
Online availability
All
Undetermined
27
Free
2
Type of publication
All
Article
69
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Case study
1
Fallstudie
1
Language
All
English
67
Undetermined
2
Author
All
Grewal, Dhruv
5
Breugelmans, Els
3
Ratchford, Brian Thomas
3
Sprott, David E.
3
Ailawadi, Kusum L.
2
Gauri, Dinesh K.
2
Kopalle, Praveen K.
2
Monroe, Kent B.
2
Nordfält, Jens
2
Pancras, Joseph
2
Richards, Timothy J.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Sigué, Simon Pierre
2
Spangenberg, Eric R.
2
Suri, Rajneesh
2
Talukdar, Debabrata
2
Abou Nabout, Nadia
1
Aguirre, Elizabeth
1
Allender, William J.
1
Areni, Charles Scott
1
Arnold, Mark J.
1
Aydinli, Aylin
1
Aydınoğlu, Nilüfer Z.
1
Bagchi, Rajesh
1
Baxendale, Shane
1
Beauchamp, J. P.
1
Bertini, Marco
1
Bian, Yiwen
1
Birchard, Carl W.
1
Bleier, Alexander
1
Block, Lauren G.
1
Brečić, Ružica
1
Burke, Raymond R.
1
Cai, Jane Zhen
1
Campo, Katia
1
Capizzani, Mario
1
Carver, James R.
1
Chandrashekaran, Rajesh
1
Chen, Ming
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of advertising research
421
Journal of business research : JBR
323
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
256
Journal of marketing communications
235
Journal of advertising
188
Journal of promotion management : JPM
176
Journal of retailing and consumer services
167
Psychology & marketing
153
European Journal of Marketing
149
Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
European journal of operational research : EJOR
91
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
86
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Journal of historical research in marketing
76
Marketing Science
76
NBER working paper series
73
Health marketing quarterly
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of current issues and research in advertising
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dynamic right-slanted fonts increase the effectiveness of promotional retail
advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Decomposing cross-channel
advertising
support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
7
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
8
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
9
Empirical generalizations in search engine
advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
10
Getting personal in public!? : how consumers respond to public personalized
advertising
in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->