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Markenartikel
32
Brand
26
Brand management
21
Consumer behaviour
21
Konsumentenverhalten
21
Markenführung
21
Einzelhandel
19
Retail trade
19
Brand image
10
Markenimage
10
Handelsmarke
9
Store brand
9
Vereinigte Staaten
7
Einzelhandelspreis
6
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
Retail price
6
Beziehungsmarketing
5
Retailing
5
Store brands
4
Verbraucher
4
Brand equity
3
Private labels
3
B-to-B-Marketing
2
Brand experience
2
Branding
2
Business-to-business marketing
2
Competition
2
Customer satisfaction
2
Distribution channel
2
Distribution channels
2
Kundenzufriedenheit
2
Marktforschung
2
National brands
2
Preisdifferenzierung
2
Price discrimination
2
Product differentiation
2
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28
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Brown, F. E.
2
Chung, Hwan
2
Lee, Eunkyu
2
Ma, Yu
2
Sethuraman, Raj
2
Adjei, Mavis T.
1
Bachtel, Robert C.
1
Bauner, Christoph
1
Bellizzi, Joseph A.
1
Beuningen, Jacqueline van
1
Blair, Edward A.
1
Bodur, H. Onur
1
Bolton, Lisa E.
1
Bolton, Ruth N.
1
Chebat, Jean-Charles
1
Chen, Haipeng
1
Chen, Huan
1
Cox, David
1
Dass, Mayukh
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Desai, Kalpesh Kaushik
1
Desmichel, Perrine
1
Dolbec, Pierre-Yann
1
Echambadi, Raj
1
Elshiewy, Ossama
1
Gauri, Dinesh Kumar
1
Geyskens, Inge
1
Gielens, Katrijn
1
Granzin, Kent L.
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Grewal, Dhruv
1
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1
Grphmann, Bianca
1
Gustafsson, Anders
1
Halbauer, Ingo
1
Han, Simeng
1
Hartung, Kenneth L.
1
Hollenbeck, Candice R.
1
Jacob, Saskia
1
Jaenicke, Edward
1
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Journal of retailing
Industrial marketing management : the international journal for industrial and high-tech firms
627
Journal of business research : JBR
386
The journal of brand management : an international journal
300
The journal of business & industrial marketing
246
The journal of product & brand management
203
Journal of retailing and consumer services
172
SpringerLink / Bücher
149
Journal of business-to-business marketing
131
Journal of marketing
89
Psychology & marketing
88
European journal of marketing : EJM
85
The Trademark reporter
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of marketing research : JMR
74
Markenartikel : das Magazin für Markenführung
74
Journal of advertising research
57
Marketing intelligence & planning
54
Asia Pacific journal of marketing and logistics
52
Journal of strategic marketing
52
Springer eBook Collection
51
Journal of the Academy of Marketing Science
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Europäische Hochschulschriften / 5
39
Journal of marketing communications
39
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Handbook of business-to-business marketing
35
European journal of marketing
34
NBER working paper series
34
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ECONIS (ZBW)
36
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1
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date (oldest first)
1
When do relationships pay off for small retailers? : exploring targets and contexts to understand the value of relationship marketing
Adjei, Mavis T.
;
Griffith, David A.
;
Noble, Stephanie M.
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 493-501
Persistent link: https://www.econbiz.de/10003930108
Saved in:
2
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
3
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
4
Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and
brand
characteristics
Seenivasan, Satheesh
;
Talukdar, Debabrata
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
Saved in:
5
Couponing strategies in competition between a national
brand
and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
6
Effect of store
brand
introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
7
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
8
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
9
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
10
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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