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Marketing 2.0 : Absatzstrategi...
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Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
88
Konsumentenverhalten
88
Einzelhandel
69
Retail trade
69
E-commerce
48
Electronic Commerce
48
Online retailing
40
Online-Handel
40
Distribution channel
28
Vertriebsweg
28
Customer satisfaction
27
Kundenzufriedenheit
27
Dienstleistungsqualität
19
Service quality
19
Marketing management
12
Marketingmanagement
12
Brand management
11
Markenführung
11
Retailing
11
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9
Internet marketing
9
Online-Marketing
9
Salespeople
9
Verkaufspersonal
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Customer service
7
Food retailing
7
Kundenbindungsprogramm
7
Kundenservice
7
Ladengestaltung
7
Lebensmitteleinzelhandel
7
Loyalty program
7
Multichannel strategy
7
Multikanalvertrieb
7
Store design
7
Beschwerdemanagement
6
Brand
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Grewal, Dhruv
9
Blut, Markus
6
Noble, Stephanie M.
5
Verhoef, Peter C.
5
Breugelmans, Els
4
Campo, Katia
3
Cronin, J. J.
3
Evanschitzky, Heiner
3
Herhausen, Dennis
3
Inman, J. Jeffrey
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Lamey, Lien
3
Lemon, Katherine N.
3
Melis, Kristina
3
Mittal, Vikas
3
Neslin, Scott A.
3
Nordfält, Jens
3
Pauwels, Koen
3
Ratchford, Brian Thomas
3
Roggeveen, Anne L.
3
Soysal, Gonca
3
Bhatnagar, Amit
2
Biswas, Dipayan
2
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2
Brock, Christian
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Calantone, Roger J.
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Chen, Jialie
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2
Kushwaha, Tarun
2
Langerak, Fred
2
Rao, Vithala R.
2
Reinartz, Werner J.
2
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Journal of retailing
SpringerLink / Bücher
1,708
Journal of business research : JBR
771
Journal of retailing and consumer services
738
Industrial marketing management : the international journal for industrial and high-tech firms
500
Springer eBook Collection
408
Gabler Edition Wissenschaft
370
Springer eBook Collection / Business and Economics
362
International journal of hospitality management
318
Research
272
The journal of services marketing
236
Europäische Hochschulschriften / 5
233
The journal of business & industrial marketing
220
The service industries journal
215
Electronic commerce research
209
Lehrbuch
202
Journal of the Academy of Marketing Science
189
Journal of strategic marketing
182
European journal of operational research : EJOR
163
International journal of electronic customer relationship management : IJECRM
157
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
155
International journal of production economics
150
Journal of travel and tourism marketing
149
International journal of business information systems : IJBIS
147
Technological forecasting & social change : an international journal
142
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of marketing
138
International journal of contemporary hospitality management
135
Journal of hospitality marketing & management
134
Tourism management : research, policies, practice
133
Information systems and e-business management : ISeB
132
Journal of internet commerce
131
Premier reference source
130
Asia Pacific journal of marketing and logistics
128
Cogent business & management
128
International journal of electronic marketing and retailing : IJEMR
128
Journal of service research : JSR
121
Marketing intelligence & planning
121
Psychology & marketing
119
The journal of product & brand management
119
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ECONIS (ZBW)
144
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1
Computer-mediated customization tendency (CMCT) and the adaptive e-service experience
Mathwick, Charla
;
Wagner, Janet
;
Unni, Ramaprasad
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 11-21
Persistent link: https://www.econbiz.de/10003969341
Saved in:
2
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
3
The hare and the tortoise : do earlier adopters of online channels purchase more?
Li, Jing
;
Konuş, Umut
;
Pauwels, Koen
;
Langerak, Fred
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011309673
Saved in:
4
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
5
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
6
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
7
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
8
Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.
;
Sharma, Pratyush Nidhi
;
Morgeson, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
Saved in:
9
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
10
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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