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THE CUSTOMER - Getting the Mos...
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Einzelhandel
8
Retail trade
8
Beziehungsmarketing
5
Relationship marketing
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Consumer behaviour
3
Emerging economies
3
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Kumar, V.
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Pancras, Joseph
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Dekimpe, Marnik G.
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Pozza, Ilaria Dalla
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Anand, Ankit
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Dellaert, Benedict G. C.
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Duncan, Tom
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Journal of retailing
Journal of marketing
47
Journal of the Academy of Marketing Science
33
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Harvard-Business-Manager : das Wissen der Besten
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of forecasting
11
Journal of international marketing
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of business research : JBR
10
MSI reports : working paper series
10
Faculty & research / Insead : working paper series
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Harvard business review : HBR
7
International Journal of Forecasting
7
Marketing Science
6
Marketing research : a magazine of management and applications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
MIT sloan management review
5
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business Research
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Review of marketing research
4
SpringerLink / Bücher
4
International journal of procurement management
3
Journal of creating value
3
Journal of service research : JSR
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
Customer engagement marketing
2
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
German working papers in law and economics
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OLC EcoSci
15
ECONIS (ZBW)
13
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1
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
2
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner
;
Dellaert, Benedict
;
Krafft, Manfred
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
Saved in:
3
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
4
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009177977
Saved in:
5
Capturing retailers' brand and customer focus
Han, Simeng
;
Reinartz, Werner J.
;
Skiera, Bernd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 582-596
Persistent link: https://www.econbiz.de/10013270698
Saved in:
6
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
7
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
8
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
9
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
10
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
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