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Subject
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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
139
Retail trade
139
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
51
Online-Handel
51
Preismanagement
38
Pricing strategy
38
Brand management
37
Markenführung
37
Markenartikel
34
Brand
28
Distribution channel
28
Vertriebsweg
28
E-commerce
27
Electronic Commerce
27
Retailing
27
Sales promotion
26
Verkaufsförderung
26
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
22
Online-Marketing
22
Marketing management
21
Marketingmanagement
21
Einzelhandelspreis
20
Food retailing
20
Ladengestaltung
20
Lebensmitteleinzelhandel
20
Retail price
20
Store design
20
Advertising effects
19
Brand image
19
Experiment
19
Markenimage
19
Werbewirkung
19
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189
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10
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334
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2
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328
Aufsatz in Zeitschrift
328
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2
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2
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2
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1
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English
328
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8
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Grewal, Dhruv
16
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Puccinelli, Nancy M.
3
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Journal of retailing
Journal of business research : JBR
2,102
Journal of retailing and consumer services
2,028
International journal of hospitality management
807
International journal of consumer studies
772
Psychology & marketing
751
NBER working paper series
747
Working paper / National Bureau of Economic Research, Inc.
691
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
NBER Working Paper
564
SpringerLink / Bücher
470
The journal of brand management : an international journal
462
Journal of marketing research : JMR
424
The journal of product & brand management
424
Journal of advertising research
419
European journal of marketing : EJM
414
Asia Pacific journal of marketing and logistics
401
Management science : journal of the Institute for Operations Research and the Management Sciences
390
European Journal of Marketing
384
Journal of Consumer Marketing
370
Journal of marketing communications
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
349
Tourism management : research, policies, practice
343
Journal of marketing
340
Journal of marketing management : MM
336
Journal of international consumer marketing
333
Journal of travel and tourism marketing
329
Discussion paper / Centre for Economic Policy Research
328
Marketing letters : a journal of research in marketing
318
Journal of the Academy of Marketing Science
304
Journal of fashion marketing and management
301
Cogent business & management
300
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
295
Journal of consumer behaviour : an international research review
293
The journal of consumer marketing
292
Marketing intelligence & planning
290
Journal of advertising : official publication of the American Academy of Advertising
279
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ECONIS (ZBW)
336
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1
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336
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1
Retail spectacles and
brand
meaning : insights from a
brand
museum case study
Hollenbeck, Candice R.
;
Peters, Cara
;
Zinkhan, George M.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10003782199
Saved in:
2
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
3
The impact of different touchpoints on
brand
consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Music congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
Advertising effects under consumer heterogeneity : the moderating role of
brand
experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
7
Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Saved in:
8
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
9
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
10
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
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