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Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
97
Konsumentenverhalten
97
Einzelhandel
69
Retail trade
69
Marketing management
31
Marketingmanagement
31
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30
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Online-Handel
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Kundenzufriedenheit
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Markenartikel
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Markenimage
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Store design
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Grewal, Dhruv
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Journal of retailing
Journal of business research : JBR
1,224
SpringerLink / Bücher
836
Journal of retailing and consumer services
767
Industrial marketing management : the international journal for industrial and high-tech firms
680
International journal of hospitality management
391
Journal of strategic marketing
362
Journal of the Academy of Marketing Science
320
Journal of marketing
293
The journal of business & industrial marketing
284
European journal of marketing : EJM
281
Journal of marketing management : MM
267
Europäische Hochschulschriften / 5
260
Springer eBook Collection
260
International journal of internet marketing and advertising : IJIMA
249
The journal of services marketing
239
Journal of marketing communications
233
Marketing intelligence & planning
233
The service industries journal
218
Gabler Edition Wissenschaft
216
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
208
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
193
Tourism management : research, policies, practice
193
Psychology & marketing
189
The journal of brand management : an international journal
184
Journal of travel and tourism marketing
182
Springer eBook Collection / Business and Economics
179
The journal of product & brand management
178
Asia Pacific journal of marketing and logistics
176
Journal of advertising research
176
Cogent business & management
174
International journal of electronic customer relationship management : IJECRM
174
International journal of contemporary hospitality management
171
Journal of hospitality marketing & management
164
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
159
Journal of marketing research : JMR
154
Business horizons
152
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
149
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ECONIS (ZBW)
158
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1
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
2
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
3
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
4
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
5
Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, Jo Andrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
Saved in:
6
Managing service expectations in online markets : a signaling theory of e-tailer pricing and empirical tests
Mitra, Debanjan
;
Fay, Scott
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 184-199
Persistent link: https://www.econbiz.de/10003988237
Saved in:
7
Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.
;
Huang, Stephen Chi-Tsun
;
Liu, Tsung-Chi
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
Saved in:
8
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
9
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
10
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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