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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
140
Retail trade
140
Beziehungsmarketing
70
Relationship marketing
70
Brand management
51
Markenführung
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Online retailing
51
Online-Handel
51
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37
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37
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Store design
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Retail price
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Advertising effects
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Grewal, Dhruv
14
Verhoef, Peter C.
9
Breugelmans, Els
7
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Blut, Markus
5
Ruyter, Ko de
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Brady, Michael K.
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Burton, Scot
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Monroe, Kent B.
4
Oppewal, Harmen
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Patrick, Vanessa M.
4
Ratchford, Brian Thomas
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Suri, Rajneesh
4
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3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Farris, Paul W.
3
Gauri, Dinesh Kumar
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Hardesty, David M.
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Haruvy, Ernan
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Howlett, Elizabeth
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Kukar-Kinney, Monika
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Lamey, Lien
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Ma, Yu
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Popkowski Leszczyc, Peter T. L.
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Puccinelli, Nancy M.
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Reynolds, Kristy E.
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Rudolph, Thomas
3
Seetharaman, Seethu
3
Sethuraman, Raj
3
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Journal of retailing
Journal of business research : JBR
2,301
Journal of retailing and consumer services
1,990
International journal of consumer studies
775
International journal of hospitality management
772
Psychology & marketing
761
SpringerLink / Bücher
694
The journal of brand management : an international journal
679
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER working paper series
545
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
463
European journal of marketing : EJM
442
Asia Pacific journal of marketing and logistics
429
Journal of advertising research
421
NBER Working Paper
409
Journal of marketing research : JMR
397
Tourism management : research, policies, practice
394
Journal of marketing management : MM
390
Journal of travel and tourism marketing
388
Journal of marketing communications
384
Management science : journal of the Institute for Operations Research and the Management Sciences
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
349
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
346
Journal of international consumer marketing
339
Journal of marketing
339
Marketing letters : a journal of research in marketing
335
Journal of fashion marketing and management
323
Cogent business & management
320
Journal of the Academy of Marketing Science
318
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
300
The international review of retail, distribution and consumer research
300
International journal of contemporary hospitality management
291
Journal of advertising : official publication of the American Academy of Advertising
291
International journal of advertising : the quarterly review of marketing communications
285
Journal of business ethics : JOBE
282
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ECONIS (ZBW)
336
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1
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336
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1
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
2
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
3
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
4
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
5
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
6
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
7
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
8
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
9
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
10
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
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