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Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10003732227

Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14

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Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-111

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Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643

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George, Morris; Kumar, V.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 4, pp. 374-396

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Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66

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Krafft, Manfred; Kumar, Vikas; Harmeling, Colleen; … - In: Journal of retailing 97 (2021) 1, pp. 133-149

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Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262

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Kumar, V.; Anand, Ankit; Song, Hyunseok - In: Journal of retailing 93 (2017) 1, pp. 96-119

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Kumar, V.; Swaminathan, Srinivasan - In: Journal of retailing 81 (2005) 1, pp. 1-14

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