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Managing retailer profitability—one customer at a time!
Kumar, V.; Shah, Denish; Venkatesan, Rajkumar - In: Journal of retailing 82 (2006) 4, pp. 277-294
Persistent link: https://www.econbiz.de/10007384966
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Special issue: metrics and analytics
Kumar, V. (ed.); Venkatesan, Rajkumar (ed.) - 2021
Persistent link: https://www.econbiz.de/10013327946
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Do market characteristics impact the relationship between retailer characteristics and online prices?
Venkatesan, Rajkumar; Mehta, Kumar; Bapna, Ravi - In: Journal of retailing 83 (2007) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10003517345
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Showcasing articles that focus on metrics and analytics in retailing
Roggeveen, Anne L.; Sethuraman, Raj; Kumar, Virender; … - In: Journal of retailing 97 (2021) 4, pp. 493-495
Persistent link: https://www.econbiz.de/10013270687
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Transformation of metrics and analytics in retailing : the way forward
Kumar, Virender; Venkatesan, Rajkumar - In: Journal of retailing 97 (2021) 4, pp. 496-506
Persistent link: https://www.econbiz.de/10013270690
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Do market characteristics impact the relationship between retailer characteristics and online prices?
Venkatesan, Rajkumar; Mehta, Kumar; Bapna, Ravi - In: Journal of retailing 83 (2007) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10007757965
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Cross-buying in retailing: drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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Customer experience management in retailing : an organizing framework
Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
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Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
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Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643
Persistent link: https://www.econbiz.de/10011422447