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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
138
Retail trade
138
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
51
Online-Handel
51
Preismanagement
36
Pricing strategy
36
Brand management
33
Markenführung
33
Distribution channel
28
Vertriebsweg
28
E-commerce
27
Electronic Commerce
27
Retailing
26
Sales promotion
26
Verkaufsförderung
26
Customer satisfaction
25
Kundenzufriedenheit
25
Brand
24
Dienstleistungsqualität
23
Service quality
23
Internet marketing
22
Markenartikel
22
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Food retailing
20
Ladengestaltung
20
Lebensmitteleinzelhandel
20
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20
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20
Store design
20
Advertising effects
19
Experiment
19
Werbewirkung
19
Brand image
18
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18
Markenimage
18
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Grewal, Dhruv
17
Roggeveen, Anne L.
7
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Verhoef, Peter C.
6
Burton, Scot
4
Dekimpe, Marnik G.
4
Mantrala, Murali K.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
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Guha, Abhijit
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Hardesty, David M.
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Haruvy, Ernan
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Howlett, Elizabeth
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Inman, J. Jeffrey
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Jha, Subhash
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Jin, Liyin
3
Kukar-Kinney, Monika
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Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Puccinelli, Nancy M.
3
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Journal of retailing
Journal of business research : JBR
2,118
Journal of retailing and consumer services
1,968
International journal of hospitality management
813
International journal of consumer studies
779
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER working paper series
599
European Journal of Marketing
509
Journal of advertising research
497
Working paper / National Bureau of Economic Research, Inc.
497
Journal of Consumer Marketing
477
NBER Working Paper
442
SpringerLink / Bücher
426
European journal of marketing : EJM
419
Management science : journal of the Institute for Operations Research and the Management Sciences
415
Journal of marketing research : JMR
412
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
400
Journal of marketing communications
389
The journal of brand management : an international journal
366
Journal of marketing
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Tourism management : research, policies, practice
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Journal of marketing management : MM
340
Journal of international consumer marketing
338
Journal of travel and tourism marketing
334
Journal of advertising : official publication of the American Academy of Advertising
333
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
321
Journal of business ethics : JOBE
309
Journal of the Academy of Marketing Science
309
International journal of advertising : the review of marketing communications
308
Cogent business & management
304
Journal of fashion marketing and management
299
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
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ECONIS (ZBW)
330
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1
Music congruity effects on product memory,
perception
, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
2
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
3
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
4
Getting personal in public!? : how consumers respond to public personalized
advertising
in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
5
Dynamic right-slanted fonts increase the effectiveness of promotional retail
advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
6
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
7
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
8
Decomposing cross-channel
advertising
support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
9
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
Saved in:
10
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
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