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Einzelhandel
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Journal of retailing
MSI reports : working paper series
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Handbook of marketing strategy
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Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management Science
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Report / Marketing Science Institute
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Review of marketing research
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Harvard-Business-Manager : das Wissen der Besten
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Retailing in the 21st century : current and future trends
2
Advances in applied microeconomics : a research annual
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Business strategy and the environment
1
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European Journal of Marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of advertising
1
Journal of advertising research
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Journal of service research : JSR
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Legends in marketing
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MERCATI E COMPETITIVITÀ
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MIT sloan management review
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ECONIS (ZBW)
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How Artificial Intelligence (AI) is reshaping retailing?
Shankar, Venkatesh
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 6-11
Persistent link: https://www.econbiz.de/10011958242
Saved in:
2
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
3
Efficient replenishment in the distribution channel
Yan, Dong
;
Shankar, Venkatesh
;
Dresner, Martin
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 253-278
Persistent link: https://www.econbiz.de/10003515637
Saved in:
4
Innovations in retailing : editorial
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
),
pp. 1-2
Persistent link: https://www.econbiz.de/10009521759
Saved in:
5
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
6
Special issue: innovations in retailing
Shankar, Venkatesh
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009269286
Saved in:
7
How technology is changing retail
Shankar, Venkatesh
;
Kalyanam, Kirthi
;
Setia, Pankaj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012514564
Saved in:
8
An empirically derived taxonomy of retailer pricing and promotion strategies
Bolton, Ruth N.
;
Shankar, Venkatesh
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 213-224
Persistent link: https://www.econbiz.de/10006611831
Saved in:
9
Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh
;
Krishnamurthi, Lakshman
- In:
Journal of retailing
72
(
1996
)
3
,
pp. 249-272
Persistent link: https://www.econbiz.de/10006633156
Saved in:
10
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
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