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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
140
Retail trade
140
Beziehungsmarketing
69
Relationship marketing
69
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Preismanagement
36
Pricing strategy
36
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29
Markenimage
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27
Electronic Commerce
27
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Verkaufsförderung
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Retailing
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Dienstleistungsqualität
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Markenartikel
23
Service quality
23
Customer satisfaction
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Kundenzufriedenheit
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Ladengestaltung
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Marketing management
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Marketingmanagement
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Store design
21
Einzelhandelspreis
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Retail price
20
Food retailing
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Internet marketing
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Lebensmitteleinzelhandel
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Grewal, Dhruv
13
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9
Breugelmans, Els
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Campo, Katia
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6
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Blut, Markus
5
Ruyter, Ko de
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Burton, Scot
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Oppewal, Harmen
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Patrick, Vanessa M.
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Ratchford, Brian Thomas
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
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Howlett, Elizabeth
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Jha, Subhash
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Lehmann, Donald R.
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Ma, Yu
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Melis, Kristina
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Rudolph, Thomas
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Seetharaman, Seethu
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Sethuraman, Raj
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Shankar, Venkatesh
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Sloot, Laurens M.
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Journal of retailing
Journal of business research : JBR
2,231
Journal of retailing and consumer services
1,984
International journal of hospitality management
775
International journal of consumer studies
765
NBER working paper series
748
Psychology & marketing
706
The journal of brand management : an international journal
677
SpringerLink / Bücher
669
Working paper / National Bureau of Economic Research, Inc.
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER Working Paper
585
The journal of product & brand management
506
Asia Pacific journal of marketing and logistics
423
European journal of marketing : EJM
413
Tourism management : research, policies, practice
397
Discussion paper series / IZA
387
Journal of travel and tourism marketing
387
Journal of marketing management : MM
379
Journal of marketing research : JMR
379
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Management science : journal of the Institute for Operations Research and the Management Sciences
360
Journal of marketing communications
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
331
Cogent business & management
326
Journal of international consumer marketing
325
Journal of marketing
323
Journal of fashion marketing and management
320
Marketing letters : a journal of research in marketing
319
International journal of retail & distribution management
311
The journal of consumer marketing
308
Journal of the Academy of Marketing Science
306
Journal of consumer behaviour : an international research review
301
Technological forecasting & social change : an international journal
300
International journal of contemporary hospitality management
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
296
Marketing intelligence & planning
295
CESifo working papers
292
The journal of services marketing
285
The international review of retail, distribution and consumer research
283
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ECONIS (ZBW)
330
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1
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1
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
2
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
3
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
4
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
5
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
6
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
7
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
8
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
9
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
10
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
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