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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
148
Retail trade
148
Beziehungsmarketing
75
Relationship marketing
75
Online retailing
64
Online-Handel
64
E-commerce
48
Electronic Commerce
48
Preismanagement
38
Pricing strategy
38
Distribution channel
37
Vertriebsweg
37
Brand management
35
Markenführung
35
Internet marketing
30
Online-Marketing
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Retailing
28
Dienstleistungsqualität
27
Sales promotion
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Service quality
27
Verkaufsförderung
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Customer satisfaction
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Kundenzufriedenheit
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Food retailing
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20
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Grewal, Dhruv
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Blut, Markus
8
Verhoef, Peter C.
7
Breugelmans, Els
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Campo, Katia
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Nordfält, Jens
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Roggeveen, Anne L.
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Monroe, Kent B.
5
Neslin, Scott A.
5
Ratchford, Brian Thomas
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Burton, Scot
4
Gauri, Dinesh Kumar
4
Inman, J. Jeffrey
4
Kukar-Kinney, Monika
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ruyter, Ko de
4
Skiera, Bernd
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
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Dass, Mayukh
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Dekimpe, Marnik G.
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Geyskens, Inge
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Hardesty, David M.
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Jin, Liyin
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Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
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Melis, Kristina
3
Noble, Stephanie M.
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Journal of retailing
Journal of business research : JBR
2,199
Journal of retailing and consumer services
2,134
International journal of hospitality management
839
International journal of consumer studies
769
Psychology & marketing
733
SpringerLink / Bücher
682
NBER working paper series
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
603
Working paper / National Bureau of Economic Research, Inc.
515
European journal of operational research : EJOR
481
Management science : journal of the Institute for Operations Research and the Management Sciences
474
NBER Working Paper
462
Asia Pacific journal of marketing and logistics
412
The journal of product & brand management
407
Tourism management : research, policies, practice
388
Journal of marketing research : JMR
378
European journal of marketing : EJM
373
The journal of brand management : an international journal
370
Technological forecasting & social change : an international journal
367
Journal of travel and tourism marketing
366
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing communications
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of marketing management : MM
343
Electronic commerce research
332
Journal of international consumer marketing
329
Cogent business & management
328
Journal of marketing
327
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
318
Marketing letters : a journal of research in marketing
316
International journal of internet marketing and advertising : IJIMA
313
Journal of the Academy of Marketing Science
312
Journal of consumer behaviour : an international research review
311
Marketing intelligence & planning
307
The international review of retail, distribution and consumer research
306
International journal of retail & distribution management
301
Journal of fashion marketing and management
291
The journal of consumer marketing
290
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ECONIS (ZBW)
353
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1
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353
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1
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
2
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
3
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
4
Online purchase paths and conversion dynamics across multiple websites
Park, Chang Hee
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10011744481
Saved in:
5
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
6
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
7
An empirical investigation of online gray markets
Zhao, Kexin
;
Zhao, Xia
;
Deng, Jing
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 397-410
Persistent link: https://www.econbiz.de/10011629479
Saved in:
8
Product touch and consumers' online and offline buying : the role of mental representation
Liu, Wumei
;
Batra, Rajeev
;
Wang, Haizhogn
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 369-381
Persistent link: https://www.econbiz.de/10011744863
Saved in:
9
To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec
;
Bijmolt, H. A.
;
Gensler, Sonja
;
Wiesel, …
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
Saved in:
10
Evolution of retail formats : past, present, and future
Gauri, Dinesh Kumar
;
Jindal, Rupinder P.
;
Ratchford, …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012514572
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