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Marktforschung
58
Vereinigte Staaten
31
Verbraucher
18
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13
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12
Marketing theory
8
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Journal of retailing
Journal of marketing research : JMR
412
Journal of marketing
199
SpringerLink / Bücher
180
Journal of business research : JBR
164
Overseas business reports : OBR
155
NBER working paper series
134
Jahrbuch der Absatz- und Verbrauchsforschung
128
Journal of the Academy of Marketing Science
125
Working paper / National Bureau of Economic Research, Inc.
122
Europäische Hochschulschriften / 5
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
NBER Working Paper
105
International journal of industrial organization
103
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of marketing management : MM
100
Marketing theory
99
Industrial marketing management : the international journal for industrial and high-tech firms
94
Journal of historical research in marketing
89
Discussion paper / Centre for Economic Policy Research
85
Journal of macromarketing : examining the interactions among markets, marketing, and society
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Marketing : ZFP ; journal of research and management
80
Qualitative market research : an international journal
79
Journal of advertising research
74
Esomar congress
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Gabler Edition Wissenschaft
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
CESifo working papers
61
Review of industrial organization : RIO
61
Journal of business economics : JBE
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Springer eBook Collection / Business and Economics
60
Marketing letters : a journal of research in marketing
59
The journal of industrial economics
59
Economics letters
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Staff working paper / Bank of Canada
57
European journal of marketing : EJM
56
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ECONIS (ZBW)
66
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1
The purchase intercept technique (PIT) in comparison to telephone and mail surveys
MacIntyre, Shelby H.
- In:
Journal of retailing
62
(
1986
)
4
,
pp. 364-383
Persistent link: https://www.econbiz.de/10001044588
Saved in:
2
Identifying demand effects in a large network of product categories
Gelper, Sarah
;
Wilms, Ines
;
Croux, Christophe
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011484035
Saved in:
3
The economic benefits to retailers from customer participation in proprietary web panels
Allen, B. J.
;
Dholakia, Utpal M.
;
Basuroy, Suman
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011504972
Saved in:
4
Strategic information management in a distribution channel
Guan, Xu
;
Mantrala, Murali K.
;
Bian, Yiwen
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10012102917
Saved in:
5
Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
6
Common method bias in marketing : causes, mechanisms, and procedural remedies
MacKenzie, Scott B.
;
Podsakoff, Philip M.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 542-555
Persistent link: https://www.econbiz.de/10009707070
Saved in:
7
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
Saved in:
8
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu
;
Kayande, Ujwal
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
Saved in:
9
Differentiation via technology : strategic positioning of services following the introduction of disruptive technology
Padgett, Dan
;
Mulvey, Michael S.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003598457
Saved in:
10
Multiple unit price promotions and their effects on quantity purchase intentions
Manning, Kenneth C.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 411-421
Persistent link: https://www.econbiz.de/10003598470
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