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Journal of retailing
Journal of marketing
16
Darden Case
9
Marketing Science
7
Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The profit impact of marketing strategy project : retrospect and prospects
5
Tuck School of Business working paper / Tuck School of Business at Dartmouth
5
MSI reports : working paper series
4
Marketing : journal of research and management
4
Report / Marketing Science Institute
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Retailing in the 21st century : current and future trends
2
Review of marketing research
2
Springer Proceedings in Business and Economics
2
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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European Management Journal
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Human resources abstracts : an international information service
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Irwin series in marketing
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Journal of Advertising Research
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Journal of Consumer Marketing
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Journal of Management Development
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Journal of Product & Brand Management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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1
Managing multi- and omni-channel distribution : metrics and research directions
Ailawadi, Kusum L.
;
Farris, Paul W.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10011704707
Saved in:
2
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
3
Distribution and market share
Wilbur, Kenneth C.
;
Farris, Paul W.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
Saved in:
4
Predicting under- and overperforming SKUs within the distribution-market share relationship
Hirche, Martin
;
Farris, Paul W.
;
Greenacre, Luke
;
Quan, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 667-714
Persistent link: https://www.econbiz.de/10013270711
Saved in:
5
Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers
Ailawadi, Kusum L.
;
Borin, Norm
;
Farris, Paul W.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 211-248
Persistent link: https://www.econbiz.de/10006635499
Saved in:
6
A Sensitivity Analysis of Retailer Shelf Management Models
Borin, Norm
;
Farris, Paul
- In:
Journal of retailing
71
(
1995
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10006635615
Saved in:
7
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
8
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
9
The retail power-performance conundrum - What have we learned?
Ailawadi, Kusum L.
- In:
Journal of retailing
77
(
2001
)
3
,
pp. 299-318
Persistent link: https://www.econbiz.de/10006619374
Saved in:
10
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
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