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Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang; Singh, Sonika; DeRoos, Nicolas - In: Journal of retailing 99 (2023) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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The impact of different touchpoints on brand consideration
Baxendale, Shane; MacDonald, Emma K.; Wilson, Hugh - In: Journal of retailing 91 (2015) 2, pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
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Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German; Klapper, Daniel - In: Journal of retailing 92 (2016) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
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Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin; Kelley, Corinne M.; Scott, Maura L.; … - In: Journal of retailing 96 (2020) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
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Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.; Richerson, Rob; Li, Wenjing - In: Journal of retailing 96 (2020) 2, pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
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Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh; Jiang, Baojun - In: Journal of retailing 93 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
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The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee; Duhan, Dale F.; Dass, Mayukh - In: Journal of retailing 99 (2023) 1, pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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On the value relevance of retailer advertising spending and same-store sales growth
Tuli, Kapil R.; Mukherjee, Anirban; Dekimpe, Marnik G. - In: Journal of retailing 88 (2012) 4, pp. 447-461
Persistent link: https://www.econbiz.de/10009707178