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Markenartikel
34
Brand
28
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
22
Markenführung
22
Einzelhandel
19
Retail trade
19
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10
Handelsmarke
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Markenimage
10
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10
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7
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Beziehungsmarketing
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Journal of retailing
The journal of brand management : an international journal
298
Journal of business research : JBR
290
The journal of product & brand management
201
Journal of retailing and consumer services
173
The Trademark reporter
94
Discussion paper / Tinbergen Institute
86
Psychology & marketing
78
Markenartikel : das Magazin für Markenführung
74
SpringerLink / Bücher
74
European journal of marketing : EJM
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing research : JMR
69
International journal of production research
67
European journal of operational research : EJOR
66
Transportation research / E : an international journal
66
Journal of advertising research
57
Journal of marketing
57
Journal of urban economics
51
Management science : journal of the Institute for Operations Research and the Management Sciences
47
Asia Pacific journal of marketing and logistics
46
NBER working paper series
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
42
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Business horizons
40
Computers & operations research : and their applications to problems of world concern ; an international journal
39
Journal of marketing communications
38
The journal of consumer marketing
38
Tinbergen Institute Discussion Paper
38
Journal of fashion marketing and management
37
Journal of the Academy of Marketing Science
37
CESifo working papers
36
Theory of constraints handbook
36
International journal of hospitality management
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Marketing : ZFP ; journal of research and management
34
Working paper / National Bureau of Economic Research, Inc.
34
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ECONIS (ZBW)
37
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1
Trademark strategy in the internet age : customer hijacking and the doctrine of initial interest confusion
Scott, Clifford D.
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10009757394
Saved in:
2
When shelf-based scarcity impacts consumer preferences
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 142-155
Persistent link: https://www.econbiz.de/10009240267
Saved in:
3
The impact of a flagship vs a
brand
store on
brand
attitude,
brand
attachment and
brand
equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Saved in:
4
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
5
When should private label brands endorse ethical attributes?
Bodur, H. Onur
;
Tofighi, Maryam
;
Grphmann, Bianca
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
Saved in:
6
Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and
brand
characteristics
Seenivasan, Satheesh
;
Talukdar, Debabrata
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
Saved in:
7
An empirical investigation of composite product choice
Desai, Kalpesh Kaushik
;
Gauri, Dinesh Kumar
;
Ma, Yu
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
Saved in:
8
Determinants of store
brand
share
Sethuraman, Raj
;
Katrijn, Gielens
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 141-153
Persistent link: https://www.econbiz.de/10010402353
Saved in:
9
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
10
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
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